Thursday, February 25, 2010
Monday, February 15, 2010
The Future of Books
Last week Miki Johnson Social Media Editor for livebooks.com spoke at the APASF Creative Professional Apple event about the future of books. She covered many different topics and examples of new forms of books appearing on the scene. I was a most intrigued by an interactive book where a viewer can participate alongside President Obama’s career while in office book. All the books she mentioned had some form of connection with social media, which makes sense, that’s Miki’s specialty. She did bring up a very important insight about the anticipated need to own and hold a photography book in one’s hand. Something tangible, something fixed in time.
Almost all photographers would like to see their work published in some kind of book form. It’s a sense of permanence of one’s work. Ink on paper. With the introduction of the Ipad and other electronic base publishing is there any real permanence to a photograph if it is only published in electronic form? Or will our photographs come under the same usage agreement as advertising parlance “Period of use; two years. Seen by millions, then forgotten.”
The other day I was in my garage searching for some odd item when I came across a first edition book published by Aperture The Americas by Robert Frank. My wife bought this book years ago and packed away for safekeeping. What a pleasant surprise. I sat down and went through the book and then went on EBay to figure out it’s worth. Not that I am selling it, but I wanted to know its monetary value. I placed the book along side my other photography books of note. Irving Penn’s Passage, Albert Watson’s Cyclops, John Szarkowski’s Looking at Photographs, to name a few. It’s a comfortable feeling knowing where I can pull inspiration at any time. I do this almost every time I’m about to do a photography shoot of consequence. Spreading out a photography book on my lap and absorbing its contents is one of life’s pleasures. I have friends who have a room full of books just for this reason. I think we call them libraries.
I don’t know what the future may lay for photography books. The newer publishing of book prospects sound exciting, but I hope it is an additive process, where we can still keep the bounded beauty with that smell of paper, varnish and ink. I like books edited with intelligence and a singular voice. There has been a lot of talk about opening up publishing to the masses. Letting them create content and changing it at moments notice. Sounds like blogging to me. Think of the new style of books as blogs. A few will be note worthy, but most will be forgettable. Unfortunately the most relevant topic will be hammered down to the bottom of the page and eventfully delegated to “older post” heading. Will someone be able to accidentally come across it in his or her garage thirty years from now?
Accounting for Photographers
APA stands for Advertising Photographers of America. Advertising is commerce and commerce means business. Being a member of APA means you made a serious commitment to being a commercial photographer, therefore it is imperative you run your business end of photography with the same integrity as your creative part. Unless you have a business partner who takes care of the money matters, the final responsibility rest on your shoulders. Having a firm grasp on the fundamentals of bookkeeping is important in this business as with any other enterprise. Even more so with commercial photography! Depending on the scale of a photo shoot, a photographer can be responsible with hundreds of thousand of dollars in over a short period of time. Along with general overhead, keeping track of shoot expenses just compounds the importance of good fundamental book keeping practices.
This coming week APASF will be presenting “Navigating Your Finances For Success” photo accounting 101. At 7:00 pm on February 4th at Dogpatch Studios, finance & accounting consultant, Petra Duffoo will be speaking to commercial photographers on setting up fundamental accounting practices for the photographer. Last year’s event was a sold out success that was very informative and a kick in the pants. Last year’s attendees came away with a much better understanding of setting up QuickBooks and the importance of consistency in book keeping. We have asked her back for an encore lecture.
There is no mystery to good book keeping; there is mystery in fear. The fear of revealing the truth on one’s business affairs. I have heard the same concerns from business people in all industries. Knowing the truth on the financial health of their company and facing the decisions on dealing with it. Photographers are no different. I must confess it is easy to rationalize why photographers don’t practice sound business sense. You have heard some of these expressions before.
“It something I love to do, how can I charge for it?”
“I got to bid in low, if not, I won’t get the job.”
“It’s OK, I’m on the computer all the time anyway.”
“This business runs hot and cold, it’s impossible to keep a consistent cash flow.”
“I’m artist! I’m not expected to have good business sense!”
Believe me, I am a much better artist when I don’t have to worry about my bank balance. Knowing where I stand financially helps me make better decisions artistically. Petra Duffoo will present accounting for photographers in a pleasant and easy to understand manner. You won’t feel like you are swallowing medicine, or being brow beaten. You may actually walk away feeling inspired! Having balance in life, both artistically and financially is what we strive for. We photographers do continuing education to keep abreast of the latest trends and technology. It’s just as important to keep current with the latest tax laws. You won’t be a well-balanced person if you are leaning to heavily in one area over the other. Now is the time to invest in a little left-brain activity.
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